Sunday, September 21, 2008


Serving Up the Milk Message

The National Milk Mustache "got milk?" Campaign is one of the most recognized and respected advertising campaigns, having earned a place in advertising history. As the "umbrella" campaign for print, radio and TV advertising, as well as public relations, promotions and other initiatives, the "got milk?" message is one that's on everyone's lips across the U.S. Since its inception over 10 years ago, this fun and compelling message has helped boost awareness of the nutritional aspects of milk, and was the impetus to expand the availability of milk to more consumers than ever before.


And LOIS is joining the campaign.


Why drink milk?

Milk + Nutrition


  • According to the Dietary Guidelines for Americans 2005, issued by the U.S. Department of Agriculture and the U.S. Department of Health and Human Services, adults and children over age 8 should consume 3 cups per day of fat-free or lowfat milk or equivalent milk products. Children ages 2-8 should consume 2 cups per day of fat-free or lowfat milk or equivalent milk products.
  • Each 8-ounce serving of milk — white or flavored — provides 300 mg of calcium, about one-third to one-fourth of the daily calcium requirement for children.
  • Providing a powerful nutrition package of nine essential nutrients including calcium, protein and potassium, milk is the perfect beverage for today's kids and teens.
  • Studies demonstrate that when children drink milk at lunch, they have a higher intake of several critical nutrients, including calcium, zinc and vitamin A. In one study, only those children drinking milk at lunch were able to meet their daily calcium requirement.
  • A recent study shows children who avoided milk were found to be more likely to experience fractures and be overweight.

Key Vitamins and Minerals in Milk

No other beverage packs a more complete nutrient punch than a glass of milk. Here
is a look at how milk’s nutrients work for you.

Helps build strong bones and

maintain bone density.

The protein in milk contains essential
amino acids that help build and
maintain muscle mass.

Vitamin A
The vitamin A in milk helps maintain
normal vision and skin. It also helps
regulate cell growth and maintain the
integrity of the immune system.

Vitamin D
Promotes the absorption of calcium
and phosphorus and influences the
strengthening of bones.

Vitamin B-12
Essential for the growth and health of

the nervous system.

Potassium is crucial to regulate the
balance of fluids in the body. Cup for
cup, milk has ten times as much as
an equal serving of the leading sports

Helps produce energy in the body’s
cells and plays a vital role in the
development of the nervous system.

Keeps enzymes functioning normally
and helps the body process sugars
and fatty acids.

Help’s generate energy in the body’s
cells and influences bone
mineralization, the strengthening of

Actually... i got a hot cappuccino there in that pic :D